1. Who We Are
Rove Casino UK is an independent editorial comparison website. We review and compare licensed online casinos for UK readers. We are not a gambling operator, do not open player accounts, do not process bets and do not hold gambling balances. For the purposes of data protection law, we act as the controller of the personal data that we collect through this website, except where another party clearly acts as an independent controller for its own services.
If you have questions about this policy or the handling of your personal data, you can contact us by email at privacy@rovecasinouk.com or dataprotection@rovecasinouk.com. We will deal with privacy requests through the appropriate channel depending on their nature.
2. What Data We Collect
We collect only limited categories of personal data. If you contact us by email, we may process your name, email address, the content of your message and any details you choose to include in correspondence. If you report an error on the site, we may also process contextual information that helps us identify the page or issue you are referring to. We ask users not to send unnecessary sensitive information.
We also process technical data generated through website use. This can include device type, browser information, language settings, general diagnostic logs, consent status, age-gate status and similar website usage information. On its own, some of this information may not directly identify you, but data protection law can still treat it as personal data where it relates to an identifiable individual or can reasonably be linked back to one.
We do not ask readers to create user accounts on the site. We do not knowingly collect payment card information, gambling transaction histories or copies of identification documents because we do not provide gambling services. If such information is sent to us by mistake, we will handle it only to the extent necessary to delete it, respond appropriately or comply with a legal obligation.
3. How We Use Personal Data
We use personal data to operate, secure and improve the website. That includes remembering site-level settings such as age confirmation and cookie consent, responding to editorial questions, handling correction requests, reviewing partnership queries, investigating technical issues and maintaining records that show how legal or privacy requests were answered.
Where readers contact us, we use the information supplied to answer the enquiry, verify its scope and keep an audit trail where that is sensible. If a message relates to affiliate disclosure, privacy rights, a factual correction or an accessibility issue, we may move it to the relevant internal handling process so the query is answered by the appropriate person.
We may also use technical and usage data to understand broad site performance. For example, we may look at whether a page loads poorly on certain devices or whether a particular layout causes a navigation issue on mobile. Those checks help us maintain the quality of the site and reduce errors. They are not used to build a gambling profile about you.
4. Lawful Bases Under UK GDPR
We rely on different lawful bases depending on the activity. Where we store or read optional cookies or similar technologies that require consent, we rely on consent. Where we respond to editorial or business enquiries, we usually rely on our legitimate interests in running and administering the site, corresponding with readers and maintaining accurate published content. Where the law requires us to keep certain records or disclose information to authorities, we rely on compliance with a legal obligation.
In some situations, processing may also be necessary for the establishment, exercise or defence of legal claims. When we rely on legitimate interests, we consider whether the processing is proportionate, whether the impact on individuals is limited and whether those interests are outweighed by the rights and freedoms of the individual concerned.
5. Sharing Data
We may share data with service providers who help us operate the website, such as hosting providers, technical maintenance suppliers, analytics providers or email service providers, where such services are used. Those providers are expected to process data only on documented instructions where they act as processors, or as independent controllers where that role is made clear by the nature of the service.
We may also disclose information where required by law, regulation, court order or a lawful request from a competent authority. If the business is reorganised, sold or merged, personal data may be transferred as part of that process subject to applicable confidentiality and legal requirements. We do not sell personal data to data brokers.
6. International Transfers
Some suppliers may process data outside the United Kingdom. Where that happens, we will take steps to ensure that transfers are subject to an appropriate safeguard, such as adequacy regulations, approved standard contractual clauses, binding corporate rules or another recognised transfer mechanism. We aim to use service providers that offer adequate technical and organisational measures and can explain where data is stored or accessed.
If you want more information about international transfer safeguards in relation to a specific processing activity, contact dataprotection@rovecasinouk.com.
7. Retention
We keep personal data only for as long as necessary for the purpose for which it was collected, unless a longer retention period is required by law or is needed to resolve a dispute, establish facts or protect legal rights. Contact emails may be kept for a reasonable period to allow continuity of correspondence, record-keeping and audit. Technical logs are usually kept for shorter periods unless a security issue or legal need requires longer retention.
Consent records and basic preference states may remain until cleared, replaced or no longer needed for site operation. When data is no longer required, we will delete it, anonymise it or otherwise render it irrecoverable where that is reasonably practicable.
8. Your Rights
Subject to the conditions and limitations set out in data protection law, you may have the right to request access to your personal data, request correction of inaccurate data, request erasure, request restriction of processing, object to certain processing and request portability in relevant circumstances. Where processing relies on consent, you may withdraw that consent at any time, although this will not affect the lawfulness of processing carried out before withdrawal.
You also have the right to complain to the Information Commissioner’s Office if you believe your data has been handled unlawfully or unfairly. We would, however, welcome the chance to address your concerns first. To exercise a right, email privacy@rovecasinouk.com with enough information for us to understand and verify the request. We may need to ask for further information if the request is unclear or if we need to confirm identity.
9. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, unlawful destruction or inappropriate disclosure. No online system can promise absolute security, but we aim to keep access limited, infrastructure maintained and unnecessary data collection low. Limiting the amount of personal data collected is itself part of our security approach.
If we become aware of a personal data incident that is likely to result in a risk to the rights and freedoms of individuals, we will assess our legal obligations and take action as required under applicable law.
10. Children, Links and Updates
This site is intended only for adults aged 18 and over. We do not knowingly direct content to children and do not knowingly seek to collect personal data from children. The site may contain links to third-party websites, including gambling operators and support organisations. Those sites have their own terms and privacy policies, and we are not responsible for their practices once you leave our site.
We may update this Privacy Policy from time to time to reflect legal, operational or technical changes. When we do, the revised version will be published on this page. Material changes will be reflected in the text and effective from the date of publication shown by the site update cycle.